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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
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How To Hire Like The Fortune 500's: A Guide For Small Businesses
A recent iLogos Research study revealed 94% of Fortune 500
companies now hire employees online, a stark contrast from 1998,
when only 29% of them were doing the same. If you own or manage
a small business, that means the vast majority of your fiercest
competitors are now spending less time and less effort on
recruitment. And that leaves them with more time to, simply put,
get a leg up on you.
Sure, it sounds like a threat. But isn't lack of technology an
inevitable drawback for most small businesses? Absolutely not.
Maybe 10, even 5 years ago. But not today.
Every time we do market research with small businesses, we hear
three top reasons why the business has not yet implemented an
online hiring solution, in which job candidates apply online:
1. The cost is too high 2. They lack the technological know-how
3. They believe setting up a recruitment software would take
longer than just doing it the old-fashioned way
Those are all valid concerns, considering most small businesses
operate on a tight budget and without an in-house IT department.
The good news is small businesses are fundamental to the
North-American economy. In fact, according to the U.S. Small
Business Administration (SBA), small businesses drive the U.S.
economy, representing 99.7 percent of all employer firms. In
Canada, according to Statistics Canada, businesses with less
that 100 employees account for 98% of all employer businesses.
Business software developers are now recognizing the importance
of SMBs and designing employee recruitment software that caters
to the specific budgetary and technological needs of small
business.
It's important to do your research and find the technology
that's the best fit for your company. When shopping around for a
recruitment manager program, make sure to ask yourself the
following questions:
1. Cost: Is the advertised price of this product the actual
price my company is going to pay? Beware of offers that are full
of limitations. For example, will you have to pay more if a lot
of people apply for your job? Is there a hosting charge for
filing all the applicants' resumes? Is there a time-limit for
your job posting, after which you have to pay extra charges?
2. Ease of technology: Is the technology really easy-to-use,
even if I'm a computer novice? The best way to
find this out is
by trying the product yourself. Most companies offer free trials
of their products, which are a great idea, as long they are risk
free. Keeping in mind question 1, make sure the trial has no
hidden charges. Also try out the front-end application process
to make sure it's really going to be easy when your job
candidates apply online.
3. Setup: How long will it take to get up and running? You don't
want to get stuck with a product that takes so long to setup,
that by the time you're done, you could have done everything the
old-fashioned way. It's a good idea to talk to a sales
representative and ask him/her to explain to you the exact steps
you'll need to take to setup for a job.
4. The product: What's included? What does this product do? What
doesn't it do? Some programs offer only the online job posting
functionality. Others focus on the back-end, like collecting
resumes, organizing, filtering and searching employees,
scheduling interviews, etc. When looking for a program that
takes care of the back-end, make sure the company will also be
able to help you with the posting functionality, whether you're
putting up a poster on your store window, running an ad in the
local paper or posting on job websites.
5. Service: Will I get a helping hand? Since most small
businesses do not have an IT department, one of the most
important questions to ask here is what kind of service will you
get. Will you get email support? Phone support? Online Live
Help? Will you be speaking to a real business person who knows
about the specific challenges you're facing, or to someone who
only knows the tech aspects of the program?
Remember it's your company's efficiency that's at stake here, so
don't be afraid to ask questions or request a free trial. Hiring
online may sound like something only fit for the big guys, but
remember this is the 21st century, which means technology and
small business are the most important aspects of our economy.
About the author:
Robert Burko is founder and president of Eliteweb.cc
(http://www.eliteweb.cc), a web portal and suite of
efficiency-improving tools for small businesses. Eliteweb's
online hiring solution includes unlimited applicants, expert
live support, unlimited file hosting and much more. For a
risk-free 30 day Free trial, visit
http://recruitment.eliteweb.cc
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