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A Singles Game of Real Estate
This discussion leans toward answering questions asked most often by our youthful men and women in there early twenties. They often begin to ask themselves the question, “Should I consider buying a home, condo/town-home or some other type of...
Are You Making These Mistakes In Your Business?
You’ve probably heard the statistic that 95% of small businesses fail in the first five years. That’s not a very encouraging number! Although being part of the 5% that succeed is not easy, it’s definitely possible. What it takes is a lot of...
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and...
Small Business Ideas - Your Image Can Lose You Business
What image do you and your people portray to your prospects and clients? Here's a situation that happened to me recently and hopefully you'll glean useful small business ideas that will make you money instead of costing you money.
January is...
You Can Become A Successful Internet Entrepreneur!
Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make a six figure income in just 30 days. But you can make a six figure income in 2 to 3 years working...
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Small Ads Produce Dynamic Results 4 Steps to Exploding Your Market With Small Ads
Copyright 2005 Cutts Group, llc
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.
1. One Product, One Target
Let’s face it, you don’t have space to waste. Decide on your specific target audience and focus on one specific product. Keep it simple, direct, and powerful... a one act production.
2. Let Your Headlines Shout It
The headline is the MOST IMPORTANT part of your advertisement. It will decide whether the reader reads or trashes the remainder of the information. You’ve go to get it right, and say it loudly. Focus on the most outstanding benefit of your product.
3. Back Up Your Headline
You don’t need to write stories or essays here. Remember this is a SHORT ad. Brief benefits can back up your headline just as effectively. Fast!... As Easy As 1,2,3 ... and Satisfaction Guaranteed... all speak the message you want to portray with no frills to distract readers from the main point.
Don’t forget to give the reader exact instruction on how to take advantage of the offer you’re advertising! Keep it simple and easy,
yet clear and with several options to choose from. List a Website address, a telephone number, and a fax number. Make sure it’s convenient for the reader to get the information he wants.
4. Continuously Test It’s Effectiveness
The biggest room in the world is the room for improvement. What will happen if you change your headline... spice it up a little? What about using different copy? You’ll never know unless you experiment!
Don’t change more than one part of the ad at a time, if you’re expecting to discover exactly what is most effective.
These 4 step advertisements are perfect for classified ads in magazines, newspapers or on the Web, direct mail postcards, and emails. The potential profits from small marketing tool can produce astronomical results!
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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