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Dealing with Disgruntled Customers
No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy...
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.
And it may give you an advantage over competitors who don’t use brochures.
Printing...
How to hire a Virtual Assistant…
So you have finally made the decision to go out and hire a VA. Now what do you do? Before hiring a VA, you should put down on pen and paper exactly what you expect to obtain from this partnership.
You should always check their references and...
Persistence: A Key Ingredient in the Recipe for a Successful Small Business
Within this article, you will find several ideas of how you can maintain perseverance and understand that persistence is indeed a key ingredient in the recipe for a successful small business.
It has been said that success is rarely easy...
Small Home Business: Ways To Increase Sales Without Money!
Many home business owners lament they don't have enough cash to pay for online advertising to propel their business forward. Before slipping down this foolhardy slope, make sure you are being the best you can be and doing the best with what you...
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The 10 Natural Marketing Advantages of Small Business - Small Is the New Big
Copyright 2005 John Jantsch
Large organizations are beginning to wrestle with the reality
that their markets want something more personal, more honest and
real, from the companies they buy products and services from.
It's obvious that small businesses possess natural advantages in
this arena, so the rush is on to think small.
Acting like a small business, it seams, is the latest killer
innovation.
Presenting the "10 Natural Marketing Advantages of Small
Business. "
So, the question is, are you leveraging your natural advantages?
Here's a look at the list.
1. Focus - In order to survive, most small businesses must adopt
a narrow market focus. In doing so, they can develop a premium
reputation for serving that narrow market.
2. Reach - Small business owners are so close to their markets
they can experience what their market experiences. They can
deliver CEO level experience to any size client who can connect
with a client better a 25 year veteran and author of two books
on the industry or two twenty something whiz kids from McKenzie?
3. Nurture - Small businesses can grow with customer needs.
Often, they can create products and services that address highly
personalized requests at a moments notice.
4. Surprise - The best small businesses understand the value of
surprising their clients from time to time. A simple interrupt
in the system can become a system for a small business.
5. Transform - Small businesses
can obtain new data from a
market, or even a client or two, and dramatically change their
business model to align with a new opportunity.
6. Partner - Smart small businesses create networks of strategic
partners and address the needs of their clients with the best
and brightest every time.
7. Automate - The proper use of technology allows small
businesses to put up big shop follow-up, service and prospecting
without the overhead. Plus, they can outsource the boring work.
8. Educate - Lacking big ad budget, small businesses must
educate their prospects before they can make any ground selling
them. This trust building process makes selling unnecessary and
delivers the ideal client relationships.
9. Meaning - Small business is personal. Markets are hungry for
businesses that allow them to connect to something beyond the
products and services. Small businesses can deliver a story that
has meaning.
10. Play - Why does someone start a business anyway - To get
more life, to develop a passion, to get free? It doesn't really
matter that freedom comes with an 80 hour work week. Passion and
purpose are sexy and contagious.
Think Big, Act Small!
About the author:
John Jantsch is a marketing coach and creator of the Duct Tape
Marketing System. You can get more information about the Duct
Tape System and download your free copy of "How To Create the
Ultimate Small Business Marketing System in 7 Simple Steps" at
http://www.ducttapemarketing.com
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