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Don't Sell Your House--Ever!
Keeping your existing house when you buy a new one could be THE most profitable financial decision you could make. Consider the following: 1. Second stream of income: When you move to another place and keep your current house as a rental, this...
How To Get Free Publicity For Your Home Business
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If they think your home business is interesting...
Listen To Me Lad Says Jack
Once upon a time, a very long time ago, when I was first starting out as an apprentice engineer, I was told to sit next to Jack.
Jack was the longest serving Draughtsman in the organisation and he was one of the most lazy people I have ever...
Sell Your Love
It's well documented that if we love our work, then we usually become experts at it and eventually the money shows up. Makes sense, but this is a slight shift on that concept. I want you to literally look at the concept of selling love for...
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers. Mistake...
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Top 10 Rules for Small Business Success
Top 10 Rules for Small Business Success
Brian Grinonneau
McMann and Tate Advertising
1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor
from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
Brian Grinonneau is the General Manager for McMann and Tate Advertising in Perrysburg Ohio.
McMann and Tate is an advertising agency that works exclusively with small business clients to help
them cut through the clutter in today's marketplace. www.mcmannandtatesite.com
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