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Can Barter Help Increase Cash Sales And Visability For Your Small Business?
Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter. Corporate barter is now a 20 billion dollar industry. It seems as though everyone from the big...
Get Coached!
Coaching is a hot trend at a growing number of companies, from IBM and Dow Chemical to entrepreneurial start ups. According to a recent survey by The Hay Group, an international human resources consultancy, between 25 percent and 40 percent of...
How To Buy Surplus Retail Products Without Getting Burned!
One of the challenges for new businesses, as well as for those who have made it past the
startup stage is consistent and reliable product supply. There are several ways a business
can purchase products: Auctions, Wholesalers, Wholesale Lots,...
Small Business And Branding – Why And How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus...
Starting a Small Business: Balancing Risk and Reward
In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.
According to the National Commission on Entrepreneurship, at any given time, 6% to 9%...
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Why Online Presence Is Essential For Small Business Success
If you are any kind of small business or home operated business,
online presence is essential. Majority of web site visitors are
from the English speaking population due to the high levels of
internet penetration in that category, online presence for all
small enterprises cannot be overemphasized. The research data in
the US about online connectivity reveals the following facts
which may help to understand the importance of the web presence
for businesses especially the small enterprise.
70 % of the US households have web connectivity.
In 2004 worldwide online population was 801 million worldwide.
Of these 36% used English as the language. Of this U.S. alone
accounts for close to 200 million.
The next major group was European languages with 38 % and major
single language next to English was Chinese accounting for 14%.
Home web users were generally
affluent, literate, and belonged
to the younger age profile. This means the web presence for any
business is necessary if you want to succeed in promoting your
products and services to a population who can afford them and
also willing to buy them online.
The household that did not own a computer or who were were not
connected to the web, generally felt it is not useful or needed
and cost too much.
What this means for a small business owner is that they are
better off promoting their products to people who were online.
You small business success is undoubtedly linked to your online
presence
About the author:
R.G. Srinivasan is a managerial professional, Writer and Author.
He writes a regular blog on management thoughts with interesting
articles, resources, personal experiences and links useful for
practicing managers at http://management-thoughts.blogspot.com
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