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Informative Articles

How Web Masters Can Start a Home Based Business Using Credit Cards
If you’re a webmaster who has been itching to start a home based business and you are experiencing some cash flow problems and are considering leaving your dreams by the wayside, don’t. Credit cards may be your answer. Now before you start...
Is Your Money Keeping Up With Inflation?
In today’s unpredictable global economy, you obviously never know what is going to happen next. Uncertainties and concerns regarding the Iraqi threat, North Korean crisis, and hidden terrorist cells and networks continue to loom in the...
Last chance to get Small Firms Loan Guarantees?
The leader of our SFLG team commented this week: “I called the DTi today and they say that the new regulations will be in place by the end of the year and maybe by the end October/beg November. They are working on it now and expect to make an...
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors...
The Game Plan – the Difference Between Small Business Success and Failure
It is an American dream to own a business. But sadly, according to the U.S. Department of Commerce, only 1 in 5 businesses is still in business 5 years after it opens. A business needs a great business plan, but it doesn’t give management...
 
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Your Ad -- Who Cares?


Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?

Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count!

1. Start with a grab 'em headline.

2. Follow with a transitional sub headline.

3. Make the body count.

4. Give them a reason to call -- now.


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Your prospects don't care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.

What are your marketing pieces doing for your company?

Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com